One big postcard. 10,000+ homes. Only one business like yours on it.
Pollard & Palm is a marketing agency that helps local businesses share a single oversized postcard, mailed by USPS to thousands of homes in Wellington and Palm Beach. Twelve spaces, one business per industry — so you split the cost of printing and postage, and never share the card with a competitor.
Category exclusivity
One business per industry on each card. Once you're on it, your category is yours — no competitor appears on the same card. Spaces go first come, first served.
QR code tracking
Your ad carries its own QR code, so scans are counted and you get real data on how your space is performing — not just a postcard dropped into the void.
Targeted routes
Delivered through USPS Every Door Direct Mail (EDDM) to the routes, streets and neighbourhoods that fit your business — every home on the route gets the card.
The Shared Card
Share the card, not the category
Direct mail, split twelve ways.
Direct mail works — it's the cost of printing and postage that puts it out of reach for most local businesses on their own. The Palm Card brings twelve Wellington and Palm Beach businesses together on one big, full-colour postcard, so everyone shares that cost and everyone gets the reach.
Each card goes to 10,000+ homes in the routes you choose, with the mailing panel built into the card itself. Your ad is designed for you, and it carries a QR code so you can see it working.
- One business per industry. A roofer never shares the card with another roofer.
- First come, first served. When an industry is taken, it's taken — ask early to lock yours in.
- Single or double space. Take one space, or a double block if you want more room to say more.
Choose your space
Pick a size — it carries straight into your pricing request below. Pricing is by request; there are no prices on this page because routes and timing affect the quote.
Your space is the gold one. The other eleven belong to businesses outside your industry.
Why sharing changes the maths
A solo mailing means carrying the whole print and postage bill yourself. On the shared card, that same bill is split across twelve businesses.
Same mailbox, same homes — a fraction of the cost of going it alone.
Solo Postcards
The whole card is yours
One ad, one business, no sharing.
Prefer a card that's entirely your own? The 6.5″ × 9″ Solo Postcard carries just your business — your offer across the whole card, front and back. You choose exactly who receives it:
EDDM routes
Every address on the carrier routes you pick — full coverage of the neighbourhoods you want.
Targeted list
A purchased mailing list built around the people you want to reach, wherever they live.
New homeowners
People who have just moved in — the moment they're choosing every local service they'll use for years.
Your business, front & back
Your offer, your photos, your QR code — with the mailing panel built in on the back. Printed and mailed for you; you just approve the design.
Good for grand openings, seasonal offers, menus, and any business that wants a neighbourhood all to itself for one mailing.
Creative design
Design comes standard with the shared card — your space is laid out for you, ready to approve. Design help is also available for solo postcards.
Printing & mailing handled
We handle the print run and the USPS Every Door Direct Mail delivery for the shared card and for solo postcards — you just approve the design and the routes.
Routes chosen with you
Carrier routes are picked around the Wellington and Palm Beach neighbourhoods that fit your business, so the card lands in the mailboxes of the customers you actually want.
How it works
Four steps from asking about your category to landing in 10,000+ mailboxes.
Claim your category
Tell us your industry and we'll check it's still open. Categories are first come, first served — once yours is claimed, no competitor can take it on that card.
Approve your ad
Your space is designed for you, with your offer and your own QR code. You approve the proof before anything prints — no surprises.
We print & mail
The finished card is printed and delivered by USPS Every Door Direct Mail to every home on the chosen routes in Wellington and Palm Beach.
See it working
QR scans on your ad are counted, so you can see the response your space is getting and decide on the next mailing with real numbers in hand.
Common questions
Shared direct mail, explained plainly.
It's one large 9″ × 12″ postcard shared by twelve local businesses. Everyone splits the cost of printing and postage, and each card carries just one business per industry — so it's affordable because the cost is shared, and exclusive like a solo mailing.
EDDM is a USPS service that delivers mail to every address on the carrier routes you choose. You don't need a mailing list — pick the neighbourhoods around Wellington and Palm Beach that fit your business, and every home on those routes receives the card.
Each card carries one business per industry, so no competitor appears on the card with you. Spaces are first come, first served: tell us your industry when you request pricing and we'll check whether your category is still open.
EDDM reaches every address on the routes you pick — ideal for the shared card and for blanket local coverage. A targeted list reaches specific people, such as new homeowners, wherever they live. Both are available for solo postcards.
Yes. The 6.5″ × 9″ Solo Postcard is yours alone — front and back. Send it to every address on EDDM routes, to a purchased targeted list, or to new homeowners. Request pricing to get started.
Every ad carries its own QR code, and scans are counted — so you can see how many people picked up the card and acted on your offer, instead of guessing.
Pricing is by request, because it depends on the space size, routes and timing you choose. Tell us about your business using the form below and we'll follow up with a quote — no prices are published here, and there's no obligation.
Request pricing & check your category
Want to see what a space could look like for your business? Tell us about it here. The form builds your request on this page — copy it or download it, and send it to info@pollardandpalm.com. We'll follow up with pricing and whether your category is still open.
Your request
Updates as you type. When it looks right, copy it or download it and send it to info@pollardandpalm.com — nothing is sent automatically from this page.
Or email your request to info@pollardandpalm.com. You can also reach Pollard & Palm on Facebook: Pollard & Palm Marketing on Facebook.
Local businesses, sharing one mailbox moment
Pollard & Palm Marketing is a Wellington-based marketing agency that helps local businesses — built on a simple idea: the local businesses people actually use — the roofer, the dentist, the restaurant, the pool service — are stronger in the mailbox together than any of them could afford to be alone. One shared postcard, twelve businesses, one per industry, mailed to 10,000+ homes across Wellington and Palm Beach. Our job is a fair, straightforward way for local businesses to reach the homes around them — and a card residents actually pick up and keep.